Our Nutrition Positioning
Defining the Nutrition Landscape
Consumers are taking a much greater interest in nutrition and re-evaluating their diets. They are paying more attention to the nutritional components as a route to better health.
This proactive and reactive approach has led to increased demand for food and beverages that are made from natural ingredients or are free from allergens, artificial colours, flavours and other ingredients. Consumers today are seeking products that have recognisable ingredients and contain low or no added sugar, reduced calories, fat and sodium and are free Our customers have access to Kerry's unique and comprehensive insights into the nutritional needs of consumers around the world – segmented by life stage, cultural and demographic trends, dietary restrictions, health guidelines and physiological need states. Our continued investment in understanding the changing landscape of health and nutrition enables us to better help customers stay ahead of trends driven by new nutritional demands and changing global and economic dynamics.
With our extensive market insight and nutrition expertise, we have defined a nutrition and general wellness landscape that meets the needs of these market drivers and is made up of four key pillars:
- Free from
- Better for you
- Good for you
- Tailored for you
Our expertise in the area of nutritional science is helping our customers around the world to deliver more innovative and nutritious products.
Consumer Nutrition Pillars
|Free from||Better for you||Good for you||Tailored for you|
|Avoidance||Balance & Moderation||Positive Nutrition||Tailored for you|
“Free-from” or “zero” variants of products. For consumers who seek to eliminate particular nutrients or food types due to health concerns.
Products with “diet”, “low” or “less” tags. For the majority of consumers who believe that unhealthy indulgences need to be moderated for a balanced diet and can be replaced with a guilt free option.
Functional products, “superfoods” and “natural foods.” For self-accountable consumers who believe that diet and nutrition is an important route to wellness.
For individuals within the broader population who have specific nutritional needs based on their need state and life stage. E.g. infants, athletes, seniors and individuals with specific medical conditions such as diabetes.
|MARKET NEEDS (EXAMPLES)||
Low/ No / Reduced Lactose
Clean / Cleaner Label
Infant & Toddler Nutrition
Healthcare Nutrition (including needstates)
|Underpinned by: Understanding the fundamental science of Nutrition|
|Fortification | Dietary Nutrition | Life Stages | Need States | Taste|
|Delivered by: A leading Nutrition Portfolio|
Kerry Health & Nutrition Institute
The Kerry Health and Nutrition Institute aims to provide information on scientific research and communicate the latest developments in nutrition science and health, to further highlight nutritional advancements in food and beverage product development. Supported by a Scientific Advisory Council, which includes independent and recognised leaders in the area of nutrition science and research, the institute will promote and develop technologies that meet consumer needs as they seek to pursue healthier diets and lifestyles, and bring industry leading insight to the science and policy of health, taste, nutrition and general wellness.